As the owner of a hotel or motel, there are some things that you concentrate on a daily basis. One of the most important aspects every day is to make sure that you keep your occupancy rate high, the more houses you fill, the more you will benefit.
Ideally you want to run at a one hundred percent occupancy rate per single day, although you know that this is almost impossible without the peak season. You have a website, you are a member of all hotel booking sites and you spend hours on your online advertising, what else can you do?
A central reservation system can help increase your engagement rate by turning your website visitors into customers. This system gives you the ability to make reservations directly from your own website without any fuss, as it can increase your career rate as most customers use the internet when looking for accommodation.
These systems are usually flexible, making them suitable for you to meet your specific needs. Accepted around the world in hotels, motels, travel agencies and more. It integrates directly with your website, enabling you to make reservations directly. In so many cases hotels are losing bookings, because the customer has to pick up the phone to book a room with central booking system, they can make quick decision without any delay, phone call or hassle and take their booking. This means your customers can book their accommodation at any time of the day or night.
These are highly efficient systems. As you can imagine one of the biggest mistakes that any hotel can make is booking over. Even when the technology is available, many hotels make this mistake from time to time, often overstaying or rushing staff to call noticing that all rooms have already been booked. The central reservation system ensures that the information provided on your website is up to date based on the number of rooms available and the rate of each room, eliminating any errors and bookings.
This means you are adding a beneficial experience even before your customer arrives. Guests will book accommodation in the evening for so many days to sit with the laptop in front of the computer. Some will even make bookings in search of last minute business while on the road which they can take advantage of once they reach any town or area of their choice. There’s no reason you can’t benefit from these guests and increase your acquisition rate substantially.
The central conservation systems available in the market are very easy to use and easily managed by management and employees. If you already have a hotel reservation system, you can find a package that will integrate, completely eliminate any employee errors in booking.
It is also an affordable solution. Once you start getting bookings from your own website, you will soon start to see a return on your investment. These are not expensive software programs, yet they can pay for your hotel quickly with extra revenue.
Overall central reservation systems can make a huge difference in the functionality, productivity and service that you offer to your customers on a daily basis. Customers are more likely to book online by phone and there is no fee to pay on external booking sites, as bookings are directly off your own website.